And then there was Whatsapp…

By WhatsApp – Derivative of WhatsApp logo.svg (Source: https://www.whatsapp.com (File link: [1]), Public Domain, https://commons.wikimedia.org/w/index.php?curid=45980063)

Very few social media apps have had an impact on our lives like the (infamous) Whatsapp has. It started about a decade ago, but in Pakistan it came to be known somewhere around 2014 ~ 2015, with the advent of 3G and LTE, that is. Due to its simplicity, ease of use and absolutely free of charge it was a Godsend that actually replaced and in fact killed MMS. Till then MMS was still in use for sending voice, photo or small video clips. Whatsapp changed that forever. Over the years many iterations and versions followed each promising more features, checks and security updates. And frankly here in Pakistan it has become the de facto medium of communication. It’s use for personal, official and business purposes is phenomenal.

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