I saw this billboard while passing through the main University road in Peshawar. Frankly I think this a cheap gimmick to lure in young students. Instead of giving free books this college has decided to send students on a free trip to Murree. What a shame. I am at loss to understand the young people who will fall for such cheap machinations. If people who are in education sector resort to such filthy tactics who is ultimately going to suffer? The country off course. Somehow we have lost the ability to think ahead. Such short-sightedness. I am pained by such things.